Welcome to Problem Based Marketing

Problem Based Marketing is for organizations that want to attract more business. If your marketing needs to have more impact and you want customers to seek you out then Problem Based Marketing is for you.

Everyone has problems. Consumers, for-profit companies, not-for-profit companies, governments and every other type of organization have problems. And discussions about problems we care about attract our attention.

Problems are attention magnets and are the basis of highly effective marketing.

Problem Based Marketing is way of organizing your marketing to take advantage of the unique power of problems as attention magnets.